MARKETING to GEN X and MILLENNIALS

It is true to say that in marketing, you can’t reach all of the people, all of the time – some are going to like what you do and others dislike it or simply be ambiguous.  That’s why we put people into categories to help us understand what might work best for them.  One of […]

DRINKS AND ETHINICITY

The Interesting And Surprising Trends With Ethnicity And The Drinks Industry Within The UK In the past few years, the UK drinks industry had dealt with a great deal of change and just when the markets settled, the industry is now having to cope with the uncertainty of even more tumultuous exchange rates and Brexit […]

How do Consumers’ Opınıons Affect Busınesses?

In an increasingly competitive market, it’s now more important than ever for businesses to compete and grow ahead of their rivals. For consumer products companies, the consumers themselves can offer a unique and focused direction that provides plenty of opportunity to drive the company towards success. This effective strategy comes from the consumers’ very own […]

IMPORTANCE OF MARKET RESEARCH FOR SMEs

Entrepreneurs may not understand at first but will surely get to know the importance of marketing research before starting off any business once they step in the field. You must have a set of the do’s and don’ts in your mind before setting up your business. SMEs have to face a rather competitive market than […]

MOBILE SHOPPING BEHAVIOURS IN THE UK

Smartphones have very quickly become the most popular device for getting online in the UK for most users. A recent research study conducted by Ofcom found that nearly 2 thirds of people in the UK now own a smartphone. These smartphone owners spend nearly 2 hours a day browsing the internet, accessing social media sites, […]