Primary research is the collection of original primary data by researchers. It is mostly undertaken after researchers have gained some insight into an issue by reviewing desk research. There are various methods, including face to face questionnaires , telephone interviews and online surveys in market research.

Secondary Research

Secondary research (also known as desk research) involves the summary, collation of existing research. In a market research context, secondary research is taken to include the reuse, by a second party, of any data collected by a first party or parties. Sometimes, secondary research is required in the preliminary stages of the primary study to determine what is already there and what kind of new data is needed or else to inform research design. At other times, it may be the only research technique used which will also be efficient for the marketing teams.


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